Bottled Freedom?!

In 1969, The Coca-Cola Company and its advertising agency, McCann-Erickson, ended their "Things Go Better With Coke" campaign, replacing it with a campaign that centered on the slogan "It's the Real Thing." Beginning with a hit song, the new campaign featured what proved to be one of the most popular ads ever created. The song "I'd Like to Buy The World a Coke" had its origins on January 18, 1971.

What was the song really selling?

The 1890s were a transitional decade for the United States. Rapid growth in industry following the Civil War had resulted in greater national wealth, but by the end of the century Americans learned that their economy was far weaker than they could have ever imagined. The "Gilded Age" had passed, leaving in its wake labor conflict, business corruption, racial violence, population surges, poverty, unemployment, and markets saturated with manufactured goods.

America's great Western frontier had closed. After nearly three centuries of American pioneering on the continent, the lines between settled and unsettled territory had vanished. The destiny of the nation, long rooted in the spirit of exploration and expansion, suddenly seemed uncertain.

The United States economy needed foreign markets to sustain itself, the federal government was under pressure to secure its power and prestige in the world community, and Americans yearned to be reassured of their national prowess. As Theodore Roosevelt told a friend in 1897, "I should welcome almost any war, for I think this country needs one."

What gains did the United States make as a result of Roosevelt's Imperialistic position?

Recently the Chinese government has accused the United States of 'Cultural Imperialism' and blocked internet sites including YouTube, Facebook, and now Google. The Chinese Governement claims that "unlike advanced Western countries, Chinese society is still vulnerable to the effect of multifarious information flowing in, especially when it is for creating disorder." (Read more)

Is the United States truly guilty of 'Cultural Imperialism?'

Another Language Goes Extinct

Chief Marie, 89, of the Eyak tribe in Alaska, learned her native tongue from her parents, but the spread of English and competition from the Tlingit, another aboriginal tribe, meant that she was the last 'traditional' speaker. A survey backed by the US National Geographic Society found that Native American languages are some of the world's most endangered.

Every year more and more languages are gone forever as their last speakers pass away. I'm reminded of the gloomy prediction that half of all languages will disappear this century.

Some linguists argue that the birth and death of languages is a natural phenomenon that we shouldn't worry too much about. The global success of English, for example, has changed it forever. But it's hard not to mourn the loss of a language and all that it stands for.

Imagine not being able to speak ever again. What difficulties would you have?

What happens to a culture when their language is lost?

Why is preserving these languages important to the rest of us?

You don't have to travel all the way to Alaska to witness this disappearance.
Click here to learn about the efforts of the Miami Tribe to preserve their language.

Do You Believe In Ghosts?

The Native Americans believed. By the 1890s a new religious practice was being taught at all of the Sioux reservations called the 'Ghost Dance.' Big Foot's band, which consisted mostly of women who had lost their husbands and/or other male relatives in battles with Custer, Miles and Crook, would dance until they collapsed, hoping to guarantee the return of their dead warriors. All Indians who danced the Ghost Dance would be taken up into the air and suspended there while the new earth was being laid down burying the white men. The new soil would be covered with sweet grass, running water and trees; the great herds of buffalo and wild horses would return. Then the Indians would be replaced there, with the ghosts of their ancestors.

Did they succeed?

Send Me a Postcard

Check out these postcards from the Chicago Worlds fair of 1893 and then design one of your own on the paper given to you in class. Be sure to tell me all about the fun you had!

Labor Songs

A Ballad is a narrative composition in rhythmic verse suitable for singing. Originally ballads were not written down. They were a way to pass tradition and culture down from generation to generation; the music helped people to remember the story. The traditional ballad form has a few easily replicated characteristics that have made it a popular storytelling device for hundreds of years.

Listen to the ballad written about the Homestead Strike (1892) and read the lyrics.

What is the mood created by the lyrics of the song? (Possible answers might include pride, anger and determination)

What words might contribute to the mood of the song? (Have students select 3 words or phrases and discuss how each word/phrase contributes to the emotional impact of the lyrics. Possible answers might include shame, bum detectives, like thieves in the night, grasping corporations.)

What words could be used to predict tension and violence?

Read 'How to Write a Ballad" and then write your own labor song about the Railroad Strike of 1877, the Haymarket Affair, or the Pullman Strike. Be prepared to share your song in front of the class.

Don't Want To Be An American Idiot

Most immigrants to the USA know more about our country than those who were born here! Sure you may know why we celebrate the 4th of July but can you pass the US Citizenship Test?

Evaluate this test. Is it fair? Too hard? Too easy?

If you were to write a question for the test what would you ask?

Is this test designed to exclude certain immigrants? How?

How were Chinese Immigrants excluded from our country over a century ago?

Industrial Revolution

When was the last time you made something with your own two hands? What was it? Describe the process.

If you wanted something prior to the Industrial Revolution could you just go to Walmart and buy it? How did you get it?