The World's Columbian Exposition of 1893 was an event of immense cultural importance to America and the World nearing the turn of the century. From May 1 to October 31, 1893, Chicago and the Exposition were host to 27 million visitors--nearly one quarter of the country's population at the time. Fairs encompassed the spectrum of experience and interest of the 1800s--from sport to entertainment to high culture. To understand their importance and draw in modern terms, they could be seen as a combination of the Olympics, DisneyWorld, the Superbowl, and the National Gallery--an international entertainment and cultural event with lasting social importance.
Particularly amazing was the fact that this futuristic view of what urban life could be grew out of the ashes of the Chicago fire just 22 years before. The fair produced a number of firsts. Among the well-loved commercial products that made their debut at the Chicago World’s Fair were Cream of Wheat, Juicy Fruit gum and Pabst Blue Ribbon beer. Technological products that would soon find their way into homes nationwide, such as the dishwasher and fluorescent light bulbs, had early prototype versions on display in Chicago as well. The U.S. government also got in on the act, issuing the country’s first postcards and commemorative stamps and two new commemorative coins: a quarter and half dollar. The half dollar featured Christopher Columbus, in whose honor the fair had been staged, while the quarter depicted Queen Isabella of Spain, who had funded Columbus’ voyages—making it the first U.S. coin to honor a woman.A Ferris wheel saved the fair from financial ruin.
Click here to begin your tour. How did the fair show America was the best?
Like most World’s Fairs, the storied “White City” of Chicago’s 1893 World’s Columbian Exposition was mostly destroyed after the end of the Fair, and little evidence remains today. I’ve often wondered what it would have been like to experience the fairgrounds in person. Thanks to the Urban Simulation Team at UCLA, and through the wonders of technology we can, however, still take a 'virtual' stroll through the grounds by clicking here.
What was the LEGACY of the Chicago World's Fair?
Who was the 'Devil In The White City?'
Listen to the band of John Phillip Sousa as you explore the fairgrounds.






